Value the customer, even if you think they are a tyre kicker. Picture the following scenario……you have been looking for new kitchen units.  You’ve found a local kitchen company who gladly comes out to give you a quote and options, but upon visiting the showroom, you’re not 100% with the suggested door fronts, so go home

First things first.  Have you got a marketing plan?   It doesn’t need to be all singing and all dancing, but it should give you an overview of the activities you have planned for the year, what you expect to spend and what you expect to get in return.   This plan will also allow you to

Acquisition vs Retention – where do you spend your money?  Do you spend as much time and money looking after your current customers as you do looking for new ones?   A classic error for many businesses, large and small, is to only focus on getting new customers, often at great expense, with little consideration to

USP or unique selling proposition.  Its should be the bedrock of any business offering, whether offering a product or service.  But many haven’t taken the time to even define it.  Ultimately it’s the reason that customers will buy a product or service from your business rather than your competitors.  With so much competition out there