Here at Bare Bones Marketing, we’re extremely passionate about our corporate social responsibility and equality including Pride, and would like to do our bit to spread the word as much as we can!
Initially an American tradition, Pride is growing internationally as a tradition that celebrates the culture of LGBT people. Like most of you will know, Pride’s annual month is traditionally in June, however, various marches take place throughout the year in different places – Pride in The Park, for instance, takes place in Knutsford. Taking place in the picturesque Tatton Park, the event is the first of its kind and is aiming to unite the community by coming together and sharing a picnic. A number of acts will also be out in force to provide entertainment, with the event taking place between 10am and 6pm on Sunday 16th September. This has enhanced publicity and made Pride stay “front of mind” in this area. However, the question remains, how is this a way that Pride participants can get their word across? After all, is it not supposed to represent a purpose?
The event symbol is a common sight in various places, but it can be adjusted to suit a brand strategy. Skittles, for example, ran a successful campaign across 2018 – taking all colours off their packaging to show support, but also remind consumers that prejudice has no place in any society. Whilst Pride is a national symbol, how many of you can tell us what your local community does to show support? Locally the movements can be largely unknown.
Aside from the major events, many people remain unsure when their local march takes place. Despite many attempts by government figures to change the view of people in this country, some opposition still exists. Whether this makes participants less confident to ask for help with publicity, we are not sure, but what we do know is that we would love to make a difference. We offer a variety of services from marketing, PR, Social Media, design planning and advice with current campaigns. If you think we can help, please get in contact using the details below:
Telephone number: 01606 535035
Email Address: email@example.com