First things first.  Have you got a marketing plan?   It doesn’t need to be all singing and all dancing, but it should give you an overview of the activities you have planned for the year, what you expect to spend and what you expect to get in return.   This plan will also allow you to identify key ‘opportunities’ throughout the year for example, holidays, festivals, or even a change in the weather that you could leverage to generate new sales.  By identifying these opportunities early, you will be ready to make the most them.

The marketing plan also allows you to set objectives for your activity and a place to capture the results.  So often activity is undertaken without clearly stating the objectives upfront, and measuring the results at the end of the activity.

If you haven’t got a marketing plan, this is always something that we can help you to establish.