USP or unique selling proposition.  Its should be the bedrock of any business offering, whether offering a product or service.  But many haven’t taken the time to even define it.  Ultimately it’s the reason that customers will buy a product or service from your business rather than your competitors.  With so much competition out there and the customers buy msj diazepam sri lanka wallet being squeezed, its having a point of differentiation that will make a customer choose you above the rest.

Your USP will also help guide you in your marketing plans and campaigns.  It gives you a reason to speak to people and be especially proud about what you do.

So, have you thought about your USP today?