Email marketing campaigns are an essential part of your marketing strategy. They communicate and build relationships with your audience, gather important data, and can help boost your marketing ROI. To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid sending purely self-promotional messages. This
Impalement. Sounds painful right? I saw something today that got me thinking (no wise cracks please!). A person, who shall remain anonymous, especially as I didn’t actually know them, got themselves into a little predicament. This morning I pulled into a car park where there was a car “impaled” on a wooden barrier. You know,
No, this isn’t a blog about spelling! Given the current climatic challenges the UK has faced over the last few days, I wondered who was taking advantage of the opportunities the snow provided and who was just using it as an excuse for poor service? I think it is fair to say that we (and
Has the New Year got you thinking about your Brand? Is your branding consistent across all channels? Your brand is an intangible element of your business, it is more than just your logo, it is how your company is perceived in your customers’ minds. With this in mind, it’s important it is to ensure you
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