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USP or unique selling proposition.  Its should be the bedrock of any business offering, whether offering a product or service.  But many haven’t taken the time to even define it.  Ultimately it’s the reason that customers will buy a product or service from your business rather than your competitors.  With so much competition out there

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That’s the way not to do it…and by “it” I mean marketing. We all make mistakes (my poor grammar above was not a mistake, it was poetic licence!), and to be fair, that’s how we learn to do things better. But in marketing, some mistakes are just Homer Simpson “Doh” moments. One of Bare Bones

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Bare Bones Marketing’s Down & Dirty workshop went down a storm last Friday. We had 11 businesses join us for a hands-on marketing workshop in Knutsford last Friday and we had a really good morning. Our “Hot Topics” were tailored to the businesses that attended and we covered “Target Audience and Planning”, “Websites and Social Media”

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