When a journalist from Missouri sent a photo of herself to 25 countries with the message: “make me look beautiful”, she received 25 utterly different images . She was edited according to the perception from different nations. Marketing, design, PR, photography and editing in other countries are all very diverse/different, how can your business take these perspectives into account?

Email campaigns are an effective part of your business’ marketing strategy. They communicate and build relationships with your target audience, gather important information and help increase marketing ROI. Here are a few tips to help you create an effective email campaign. Target audience – To create an effective email campaign, you must pay close attention to

So you’ve written an engaging blog for your target audience, posted it on all of the relevant social media channels and are now awaiting for the likes, comments, follows and shares. But there’s just one big problem, your audience aren’t interested and now you’re wondering what’s wrong? Maybe it’s fair to say that your blog

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