BlogosphereSo you’ve written an engaging blog for your target audience, posted it on all of the relevant social media channels and are now awaiting for the likes, comments, follows and shares. But there’s just one big problem, your audience aren’t interested and now you’re wondering what’s wrong?

Maybe it’s fair to say that your blog title is to blame.

With so many blogs for readers to choose from, you need to make sure your blog stands out from the crowd, and this involves having a catchy blog title. It’s not always easy to come up with catchy titles, so we’ve put together a few tips to get your blog back on track.

  1. Include keywords – When it comes to SEO, using keywords in your blog title is a good idea but try not to overdo it. A clickable post title should make sense and be easy to read so try to avoid stuffing lots of keywords in your title. Try using Google Adwords to identify some relevant keywords which will help your search engine rankings. Including just one keyword, at the most two, is fine.
  2. Ask a question – Asking a question is an effective way to entice your audience’s attention when creating titles for your blog posts. Engage your readers by ‘speaking’ to them as if they were in the same room. ‘Do you know’ can be three words that can kick start a great blog title. Give it a go!
  3. Get personal in your blog posts –  Creating blog posts is all about connecting with your audience and encouraging engagement with them. This gives you the perfect chance to write in a more casual tone, which you can use to your advantage. Using words such as ‘I’ will help your business and brand to immediately connect with your audience on a personal level.
  4. Teach your audience something new – Titles such as ‘ 5 top tips’ are always are popular choice for blog topics and titles. Try tying your tips into something seasonal to encourage more visitors. For instance if you own a cake shop, consider writing a blog relating to cake making and Halloween.
  5. Keep it short and sweet – Your primary goal for writing a blog post is to encourage your audience to read it. Create a title that clearly spells out what the post is about, but remember to keep it short, informative and compelling.

There’s no right way in writing a blog post title, learning how to create a catchy blog title will put your business and brand a step ahead of the competition.

If you need help writing your blogs or coming up with catchy titles, then the Bare Bones Marketing Team can help. Get in touch !

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