Email campaigns are an effective part of your business’ marketing strategy. They communicate and build relationships with your target audience, gather important information and help increase marketing ROI.

Here are a few tips to help you create an effective email campaign.

1. Target audience – To create an effective email campaign, you must pay close attention to your target audience and the message you’re delivering in order to make your email relevant. Start by identifying your target audience and understanding their needs. This will allow you to design a creative email that that will engage with them and encourage them to respond. Remember that you may have more than one target audience, therefore will need different email campaigns that suit each.
2. SMART objectives – What’s the main aim of your email campaign? Do you want to raise awareness of your product or service, generate leads and sales or enhance customer retention? Designing a campaign with your objective in mind will ensure your campaign has a purpose.
3. Keep it personal – Personalising your emails can be very effective when trying to engage and create an emotional connection with your audience. Try to personalise your campaigns further than just including the recipients name; instead consider personalising the content, imagery, text, offers, coupons and so on to ensure it is bespoke and appealing to your customer. Start with a personalised welcome email, once your customer has signed up, half the battle is won because they’re already interested in your brand and business just by signing up, but you then need to identify ways to engage with your audience further.
4. Write a catchy subject title – You need to consider writing a catchy subject title in order to increase your open rate. The subject title is the first thing your audience will see when they are deciding which emails to read. Keep it simple and to the point and tell the reader what to expect inside. Try to avoid words such as ‘Free’ which might trigger spam filters. Personalising the subject line and including your company name can work really well. Give it a go!
5. Include a landing page  – If you’ve managed to persuade your audience to open and read your email campaign, this is great, but try not to lose their interest when they click through by sending them to your homepage. Instead, send your audience through to a purpose built landing page designed to convert click throughs into leads and sales.
6. Test before your send – Don’t forget to test your email campaign before you send it out. Remember that first impressions count!

Email campaigns are an effective way to inform, engage and retain customers. Try to plan your emails well in advance; you’ll need to ensure your campaigns are as good as they can be! If you’d like any more advice contact ‘The Bare Bones Marketing Team’ today.