What’s your business’ marketing message? What do you tell your customers about your business, what it does, and why they should do business with you? Often many business are confused with what their marketing message actually is and how they should communicate it to their target audience. Some think it’s their slogan, whilst
Environment and Heritage Solutions was a new start-up business that was in need of a logo. The logo needed to communicate the company’s brand values and also what they do. The client wanted the logo to be simple but effective in reflecting the environment, heritage and built aspects. The three circles represent this with the
Video marketing is quickly becoming a key means for brands and businesses to engage with their audience. Research conducted by Nielsen claims that 64% of marketers expect video to dominate their strategies in the future, and when it comes to reach, video is an effective marketing tool to incorporate into your strategy. So what are
Have you ever considered the importance of colour in branding and marketing? One of the key requirements of building a strong brand is colour selection. Coke is red, McDonalds is red and yellow, KFC is red and white, Tesco is red and blue. These big brands understand that the use of colour is vital for
As the trend of content marketing continues to increase, there is a tremendous need for brands to create compelling content to fuel their target audiences’ hunger and provide them with the information they are looking for. To achieve this, many companies are seeking to enhance their marketing and SEO efforts by capturing the attention of
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