What’s your business’ marketing message? What do you tell your customers about your business, what it does, and why they should do business with you?

Often many business are confused with what their marketing message actually is and how they should communicate it to their target audience. Some think it’s their slogan, whilst others think it’s their vision and mission statement. Your marketing message is what grabs your audience’s attention, tells them how you can ultimately solve their problem, why they should trust you, and why they should choose to use your product or service instead of your competitor’s.

Your marketing message should ‘speak’ to your target audience, and this is achieved by appealing to their issues and hopefully trigger an emotional reaction with them.

Here are a few tips to help you craft a marketing message that grabs the attention of your target audience, interacts with them and ultimately sparks interest in your brand and business.

  1. Identify your target audience – Knowing who your target audience are is the first and most important step to crafting an effective marketing message. Once you’ve narrowed this down, determining your marketing message will become a lot easier. There’s nothing more baffling to a customer than a business that’s trying to be everything to everyone!
  2. What are your customer’s needs and expectations? –  Taking a step back and identifying your audience’s needs, expectations and problems is essential in creating a message that resonates with them and encourages interaction with your brand and business.
  3. What makes you different? – Now that you have narrowed down your target audience, understand their needs and expectations, you’ll need to communicate what your business does differently than your competition. Ask yourself ‘why should your customers care about what you provide? What makes your brand and business unique? You’ll need to communicate your differences.
  4. Ensure consistency –  Once you’ve developed your message, you need to ensure it’s delivered with consistency throughout your marketing activities. The more time your audience hears or sees your message the more likely it is to register in their minds, and they’ll be bound to want to know more!

So there you have it! Remember that your marketing message begins with knowing the wants, problems and needs of your customers, and should respond to these in a compelling and believable way.


If you need any more help creating your marketing message, then contact the Bare Bones Marketing Team today!

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