The answer to this is YES!!! Whether you are a sole trader, a small business or any sized business, your business needs a brand. But, why? Well, do you care about your businesses reputation and how your business is perceived in the eyes of your customers? If you do, then consider these simple points of
If you were asked who you thought the biggest and most recognised brands were today, what would you say? Apple, Google, Coca Cola, Microsoft? But what about Santa Claus? Whether or not you believe in the man that hails from the north and comes down your chimney on the 25th December, Santa Claus defines an emotion
It can sometimes feel like the world is being taken over by technology. As a small business you will know relationships with customers are very important so how would your customers feel, if you were replaced with a computer? This thought occurred after waiting in a shop queue. With only one other person ahead of
And just so we’re clear, we mean “guerilla” not “gorilla”! Are you a small to medium sized business that wants to make an impact but are too afraid to do so? Well don’t be! Guerilla marketing could be a great technique to help you create full exposure quickly and efficiently, and with our help, you
A marketing plan should be the starting point for all your business’s marketing activities. You should know what you’re doing, why and what you are achieving through taking those steps. However marketing plans can be hard to get right and if they are incorrect or miss out information, it can lead to problems later on.
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