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USP or unique selling proposition.  Its should be the bedrock of any business offering, whether offering a product or service.  But many haven’t taken the time to even define it.  Ultimately it’s the reason that customers will buy a product or service from your business rather than your competitors.  With so much competition out there

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Bare Bones Marketing was thrilled to be interviewed by “The Love Bump” on the “Work n Mums” feature of her blog. I thoroughly enjoyed it – some really good questions that got me thinking and that http://www.mindanews.com/buy-levaquin/ made me think how lucky I am to be doing what I love. If you haven’t read it,

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Bare Bones Marketing’s Down & Dirty workshop went down a storm last Friday. We had 11 businesses join us for a hands-on marketing workshop in Knutsford last Friday and we had a really good morning. Our “Hot Topics” were tailored to the businesses that attended and we covered “Target Audience and Planning”, “Websites and Social Media”

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I’ll have a “P” please Bob. Remember that, or am I just showing my age? Anyway, “P” is the key letter in marketing. OK, I can hear you saying to the person next to you that the Bare Bones Marketing woman has lost the plot! Honestly, if you ask any marketer, they’ll tell you about

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