Email campaigns are an effective part of your business’ marketing strategy. They communicate and build relationships with your target audience, gather important information and help increase marketing ROI. Here are a few tips to help you create an effective email campaign. Target audience – To create an effective email campaign, you must pay close attention to

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Impalement. Sounds painful right? I saw something today that got me thinking (no wise cracks please!). A person, who shall remain anonymous, especially as I didn’t actually know them, got themselves into a little predicament. This morning I pulled into a car park where there was a car “impaled” on a wooden barrier. You know,

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