Have you ever considered the importance of colour in branding and marketing? One of the key requirements of building a strong brand is colour selection. Coke is red, McDonalds is red and yellow, KFC is red and white, Tesco is red and blue. These big brands understand that the use of colour is vital for
As the trend of content marketing continues to increase, there is a tremendous need for brands to create compelling content to fuel their target audiences’ hunger and provide them with the information they are looking for. To achieve this, many companies are seeking to enhance their marketing and SEO efforts by capturing the attention of
There are so many fantastic adverts that pull on our heart strings and really do make a great impact, so we have decided to celebrate some of, what we think, are the best, creative, funniest or downright strange adverts out there! Each week we will add a new advert to our website and our Facebook page. If
So, what’s your story? Why are you in business? Why should it matter to your target audience? Everyone has a story to share, and making the emotional connection with your audience begins with storytelling! But why are we so in love with storytelling? Great stories make your audience develop thoughts, opinions and ideas, and those
There are so many fantastic adverts that pull on our heart strings and really do make a great impact, so we have decided to celebrate some of, what we think, are the best, creative, funniest or downright strange adverts out there! Comparethemarket.com: Baby Meerkat The Meerkats have a new addition to the family, Baby Oleg and
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