In a previous blog we talked about Experiential Marketing and how appealing to the Five Senses can evoke memories and create positive associations with your brand! The five senses are linked with human memory and emotion, and can greatly enhance a person’s engagement with a brand (both offline and online). In a rational world
Now the New Year and Christmas has passed, Valentine’s Day is only around the corner. This special occasion gives you the perfect chance to sit back, relax and review your business to ensure you are heading in the right direction for 2014. If you don’t show love and passion for your business, you won’t see
“Marketing isn’t everything but everything is marketing” – Paul Schrage (Former CMO – McDonalds) You may have noticed this quote on our website and we happen to agree with it a lot. Marketing can be present even without you noticing, ever wondered why Ikea have a children’s play centre at the front of the store
Emma has previously spoke on the topic of ‘Brand Me’, and in December she presented at The Manchester Metropolitan University for a Chartered Institute of Marketing (CIM) event. The talk was a complete success with great reviews from the audience, which included students, lecturers, business owners and CIM members. As a result we achieved coverage
Why you should have a Twitter profile as well as a Facebook profile! Do you have a Facebook presence, but not a Twitter presence? Read on to find out why your business, whether small or big, must have a Twitter profile. You can start conversation yourself – You don’t have to wait for conversations to
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