In a previous blog we talked about Experiential Marketing and how appealing to the Five Senses can evoke memories and create positive associations with your brand!
The five senses are linked with human memory and emotion, and can greatly enhance a person’s engagement with a brand (both offline and online). In a rational world of business, connecting at an emotional level is key, and is often a missed opportunity to capture hearts and build lasting connections.
This week, we talk about the senses of Sight and Smell which can be both stimulated and appealed to using a variety of subtle marketing methods!
For instance, we all know the example of when selling your house and inviting people around to view the property, the smell of freshly baked bread is meant to create a warm, comforting atmosphere and so make the viewer instantly ‘feel at home’ and it will (hopefully) instill a positive association with your house.
Also, when purchasing a new car, the smell of a clean fresh interior will instantly appeal to the buyer and make buy diazepam from mexico them more likely to go through with the sale – this would also be the case with sight, the sight of a clean and tidy car is obviously going to increase its appeal.
Although colour is only one aspect of sight, it can be very effectively used to break through the clutter. Using bright colours in for example a direct mail campaign is a simple yet effective way of capturing the viewer’s attention. Well known brands know the importance of colour when it comes to the establishment and recognition of their logo or their brand as a whole, for instance the sight of a red van makes you think of Royal Mail, the Golden Arches of McDonalds, the orange carrier bags of Sainsbury’s – colour is used as a powerful tool for brand recognition.
Look out for future posts on exploring the remaining three senses; taste, touch and hearing!
For more information on how to incorporate Experiential Marketing into your business please contact us.