What’s your business’ marketing message? What do you tell your customers about your business, what it does, and why they should do business with you? Often many business are confused with what their marketing message actually is and how they should communicate it to their target audience. Some think it’s their slogan, whilst
Have you ever considered the importance of colour in branding and marketing? One of the key requirements of building a strong brand is colour selection. Coke is red, McDonalds is red and yellow, KFC is red and white, Tesco is red and blue. These big brands understand that the use of colour is vital for
As the trend of content marketing continues to increase, there is a tremendous need for brands to create compelling content to fuel their target audiences’ hunger and provide them with the information they are looking for. To achieve this, many companies are seeking to enhance their marketing and SEO efforts by capturing the attention of
There are so many fantastic adverts that pull on our heart strings and really do make a great impact, so we have decided to celebrate some of, what we think, are the best, creative, funniest or downright strange adverts out there! Each week we will add a new advert to our website and our Facebook page. If
A brand is is not just about having a great logo, slogan and design theme. A strong brand is about delivering an excellent customer experience and building long lasting relationships by creating an emotional connection with your audience! Branding is all about connecting with your audience the same way we connect with people! But how
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