Make the most of marketing your business online with Google Authorship – By Emma Dalzell In our blog on Google+, we mentioned the Google Authorship. It was one of the questions that came up in a networking meeting a couple of weeks ago, so we though it might be useful to give you the
Marketing Your Business – Google+ – By Emma Dalzell One of the questions I always get asked by businesses looking to market themselves (often after they’ve asked what social media is!) is “What social media should I use?” Of course, it depends on your business, what you’re looking to promote and where your target audience
Apparently, small businesses have been letting their marketing slip and this worrying trend could be set to cost them in the long run. Reports have shown a disparity between planned marketing and what is actually carried out, with the average business only achieving around 39% of their planned activity. Businesses have cited time and money
Businesses are really starting to tap into the full potential of social media this year. As part of the full marketing mix, social media helps drive more customer acquisition and retention and a good social media strategy allows you to promote the credibility, professionalism and personality of your brand. It’s a great for networking too!
Email marketing campaigns are an essential part of your marketing strategy. They communicate and build relationships with your audience, gather important data, and can help boost your marketing ROI. To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid sending purely self-promotional messages. This
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