About Travelodge

Travelodge is the UK’s largest independent hotel brand, with more than 590 hotels and 37,000 guest bedrooms across the UK as well as in Ireland and Spain. More than 150 hotels have an on-site Bar Café restaurant, and almost all are located close to other restaurants and coffee shops, making Travelodge the ideal base for travel.


Bare Bones Marketing Project

Bare Bones Marketing designed, created and delivered three separate training campaigns for the launch of Travelodge’s new breakfast, dinner and business services. Rolled-out to 590 of Travelodge branches across the UK, this was a nationwide production and fulfilment project. Bare Bones Marketing delivered:

  • Design concept and template
  • Visual language
  • Artworking
  • Proof reading, copywriting and copyediting
  • 3 x designs for A5, A4 and A3 Flip charts up to 80 pages
  • 4 x designs of A2 Foamex posters
  • 1 x A1 Whiteboards with acrylic pockets
  • 15 x designs A5 cards
  • 5 x stickers
  • 1 x design business training book
  • 2 x design planograms
  • Scheduling of delivery of all training items to 590 postcodes throughout the UK
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