Case Studies are a great way to tell the world just how valuable your products or services are, by simply telling a story. They go beyond testimonials by simply explaining real life examples of how you were able to accomplish your customer’s needs.
A compelling case study should have a beginning, middle and end, so we’ve put together a few tips to make sure your case studies deliver an effective story from beginning to end.
Beginning – Begin by describing your client and the challenge they’ve faced, and try to give your audience enough information to get a good idea of who your customer is. Questions to answer are: What industry are they in? How big is the company? What’s their turnover? What challenges were they facing? Try to include information that’s relevant. You never know, your readers may get in touch with you when they do have a relevant problem or even refer you to friends who do!
Middle – This section should cover what you did to help buy diazepam online australia your client. Begin by mentioning the main steps in your process. This illustrates careful planning. Show how your experience enabled you to take short-cuts and save your client money. Illustrating your cost-saving efforts will impress your audience.
If you’ve used staff, partners, or sub-contractors with specific skills, don’t forget to praise them in your case study. Not only will this build the reputation of those around, but will also strengthen your relationship with them!
End – The ending should include benefits and results. This is a great way to build customer confidence. Demonstrate how you tackled the challenges, the thought process and changes you made to help them overcome their challenges.
Your case study should only give your audience a taster of what you can do, so you don’t want to give away all of your knowledge that would fool the reader into thinking they have all the information required to tackle their problem themselves.
If you’d like anymore help writing your case study, then we’d be happy to help!