Public Relations is your business’s reputation and how you are perceived by your customers, your potential customers and the press – it is something you are responsible for managing, so it’s important to get it right!
PR differs to advertising in that your buy diazepam online topix target audiences receive your message through a 3rd party ie they read an article in a newspaper or magazine, thus it actually gives your business more credibility that if you were to be directly selling to them as people seem to trust a third party’s opinion.
PR is crucial for engaging, informing and building a relationship with target customers, and also with your staff, suppliers and other companies you do business with, it is your chance to communicate positive brand values and influence how people perceive your business.
You may decide to do your PR in house or via an agency. An agency is an advantage if you have a big product launch or if you need help finding out who your target media and publications are. What’s important is that your message is clear, consistent and echoes your brand values.
So what makes a good PR story? Anything involving a charitable event or if your business is making a sizeable donation to charity, an award win or a member of your business public speaking at an industry event (good for trade press). The local press are especially interested if your company is making a difference in the community.
If you do decide to do your own PR – before writing a release put yourself in the readers’ place – what do editors and journalists want to see from a news story targeting their publication? Tailor your news to your target publications – don’t just try to sell yourself or your business, as journalists will see straight through this. What they want is something relevant and of interest to their readership.
More next time on how to get your Press Release noticed!!