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Businesses are really starting to tap into the full potential of social media this year. As part of the full marketing mix, social media helps drive more customer acquisition and retention and a good social media strategy allows you to promote the credibility, professionalism and personality of your brand. It’s a great for networking too!

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Email marketing campaigns are an essential part of your marketing strategy. They communicate and build relationships with your audience, gather important data, and can help boost your marketing ROI. To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid sending purely self-promotional messages. This

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Impalement. Sounds painful right? I saw something today that got me thinking (no wise cracks please!). A person, who shall remain anonymous, especially as I didn’t actually know them, got themselves into a little predicament. This morning I pulled into a car park where there was a car “impaled” on a wooden barrier. You know,

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