What is Instagram?
Instagram is a fun and quirky social networking app made for sharing photos and videos from a mobile device. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow.
Why you should have Instagram?
As visual content is growing in popularity on social media, it’s about time your business gets involved and starts communicating visually with your audience using one of the most popular Social Media platforms, which specialise in mobile photo and video sharing! Showcase, interact and inspire your audience by simply uploading photos and videos to your profile page.
Instagram is one of the most current social media platforms around, the development of the app is ongoing, with new features being added frequently. Instagram incorporates ideas from other social media apps such as adding Instagram Stories in line with Snapchat. This is a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. They appear together in a slideshow format and you are able to bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. Another feature added was direct messages this allows you to privately send a photo, video or text message to an individual or select group of people. These messages won’t appear in your Feed, search or your profile.
150 million active daily users
62% of users follow at least 1 brand
75% of users take action by visiting the website after looking at advertising posts
4,820 is the average number of likes on a post on top brand accounts
Get Creative – Instagram allows you to easily get creative without the high cost of special effects as you can customise photos using the filters and various other effects available on the app. Instagram has developed their technology further by introducing ‘Layout’ an additional app which allows you to combine lots of pictures into a single image. Another feature they have developed is ‘Boomerang’ which allows you to simply create captivating mini videos. This allows your brand to post eye-catching images and videos and differentiate yourselves which helps generate a strong brand appeal.
Use a hashtag – This will help other Instagram users discover, follow, and engage with your Instagram account. Posts using at least one hashtag average 12.6% more engagement. Add a location to your post to boost further awareness of your brand; posts that include a location have 79% higher engagement.
Interact – Instagram allows people to engage in your posts by liking, commenting and direct messaging. However, this acts as a two way street. Don’t be afraid to interact with your followers by liking and commenting on their posts, a great way to get followers is to follow people with similar interests. This will encourage them to visit your page and website.
Create a profile and get posting to make a difference and grow your brand today!
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