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Infographics can be an essential tool for your marketing strategy because they provide a gateway to social media exposure through sharing. They improve your SEO through viral distribution, driving traffic and increasing exposure to your website and your brand. They are being used more and more in businesses; for blog posts to drive traffic, annual reports, pages within a brochure, website landing pages, presentations etc.

These combinations of images and text are becoming incredibly popular in online communications. Social media is a regular subject of infographics, and some of these powerful images contain essential insights that can influence your business and your online operations. Presenting your data and ideas in a visual format really helps the audience engage with you and helps them to interpret the message you are trying to convey more easily.

When you are thinking about creating an infographic you have to make sure it is visually appealing and relatively simple but also contains enough relevant information for people to grasp what you are saying. In the fast paced world of social media where thousands of messages and tweets per minute are sent on Facebook and Twitter, you want to grab people’s attention and convey your message quickly and efficiently, infographics are the perfect solution!

We recently created a Bare Bones Marketing Infographic (see below) on how to market to your target audience and included it in our newsletter and posted it on our website and Facebook and Twitter – it’s a really simple way to communicate a clear message visually to a mass audience. We’ve also used them in a client’s direct mail campaign to turn statistics into something eye-catching, so think about using them across your marketing material!

Don’t be scared about using a new marketing technique such as infographics – it’ll make you stand out from the crowd.

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