Managing Director of Bare Bones Marketing, Emma Dalzell, was invited to speak about the campaign, as well as sharing her personal journey at a local dementia care village, who hosted an event for International Women’s Day, 8th March
Belong Crewe is a not-for-profit organisation, with over 20 years of experience providing specialised care and services to people living with dementia, ensuring they are still able to lead a high quality of life. Belong villages have a variety of living arrangements and support choices for people living with dementia, ranging from 24-hour support living in an extended family size setting to individual experience days, where people visit the village for a day of activities and interaction. They also offer support and advice from their free Admiral Nurse Service for the families of those people living with dementia.
International Women’s Day (IWD) was even bigger than ever this year with the World Economic Forum 2017 Global Gender Gap Report findings alerting us to the fact that gender parity is over 200 years away. In previous years IWD has been about celebrating social, economic, cultural and political achievements of women. These themes are continued through into this year’s campaign, however, the day also called to identify the gender pay gap. This year’s campaign theme for International Women’s Day, #PressforProgress, provides unified direction for all women. The specific day is the just the beginning of the campaign and is something that runs throughout the whole year.
Emma Dalzell, Managing Director, Bare Bones Marketing comments “I was delighted and honoured to be asked to share my experience at the event at Belong Village in Crewe on International Women’s Day. On the 100th anniversary of women achieving the vote, it was especially poignant to be supporting the #PressforProgress campaign. It is important to me as a local businesswoman to act as a role model and try to inspire girls and women to achieve their potential and to be able to do it on an equal basis.”
The event was all about bringing the communities together and empowering women throughout in all aspects of working together, supporting each other and achieving great things.
About Emma Dalzell:
Emma Dalzell is the founder and Managing Director of Bare Bones Marketing, a full-service marketing agency in Cheshire. She started the business in 2011, and won “Best Start-Up Business, South Cheshire” in 2012, and “Best Small Business” in 2016. She has been featured in The Guardian Showcase four times and shortlisted for a Women In Business Award twice. Along with running the agency, Emma is also a public speaker, sharing her professional experience and career. Bare Bones Marketing offer down to earth, no-nonsense marketing, planning, PR and strategy, as well as website, social media and creative services. Visit bbmarketing.co.uk or call 01606 535035 for more information.
About Belong Limited:
Belong Limited is a charitable organisation. It operates villages providing a range of care, housing and support options for older people, as well as extensive amenities in the village centre. These include bistro, hair salon, exercise studio and function rooms, all of which are open to the public as well as to the Belong community. People can choose to live independently in a Belong apartment or within a supported 24-hour care environment. Belong specialises in supporting people with dementia, and 24-hour care is provided in extended family sized households, with modern open plan layouts specially designed around the needs of people with dementia. All employees working in Belong villages are trained in dementia awareness, from domestic assistants through to bistro staff. The organisation is also a registered domiciliary provider and can support people in their own home, through its Belong at Home service. There are seven Belong villages in Atherton, Crewe, Didsbury, Macclesfield, Newcastle, Warrington and Wigan, with further villages under construction. For more information, see www.belong.org.uk