Are your customers talking about you?  Are they willing to recommend you either when friends or family ask or even proactively sing your praises?  The value of a good referral is priceless and to this end, you will see ‘friend get friend’ campaigns trying to prompt this, or in the online world, Facebooks ‘like’ is a similar concept.  Both of these are great ways to maximise referrals.

‘Friend get friend’ campaigns don’t have to be complex or expensive.  It can be as simple as a flyer in with your next customer communication, with a reward for the referral linked to an actual customer sign-up or purchase.

But also think outside the box.  If you can’t help the customer in a particular situation but know someone who can, you will be adding value to that customer in another way, which means they’ll be more likely to sing your praises.