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Bare bones Marketing MD, Emma Dalzell, was really pleased to be asked to be a guest lecturer at Manchester Metropolitan University for the Business and Marketing degree students. We were especially proud that one of the Bare Bones Marketing team, Alex, joined Emma to tell his story of how he became a part of the team, whilst completing his degree.

Bare Bones Marketing is a value-based business that invests in local and national charities and supports local community events. Emma shared her experience in the marketing industry with students and discussed the importance social responsibility in the business world, as well as the role Bare Bones Marketing plays in supporting new talent in the industry. Unit Leader, Nathalie Ormrod said: “Any professional advice in this field is crucially important to our students who are tomorrow’s responsible managers.”

Bare Bones Marketing provided students with a great example of staff development having provided twenty internships to students and offering employment to six students on internships. Emma was accompanied by Bare Bones Marketing employee and Manchester Met third year student Alex Ilchenko, who presented on his experience during his internship and now as a part-time employee.

The students were delighted to have a guest lecturer from the marketing and business world and especially appreciated the opportunity to ask questions to both Emma and Alex afterwards about work placements and internship opportunities. “The session was great and really complemented class discussions in terms of re-imagining responsible business” said Katy Goldstraw, Associate Lecturer in Marketing.

Emma Dalzell said: “As one of Bare Bones Marketing’s values is about supporting education and young people, I was delighted to have the opportunity to share with the students how the team works hard at being a responsible and ethical organisation, including our volunteer, charity and community work. I hope that the students realise how important it is for organisations to act in an ethical way, and the value it can bring to both the business and the community”

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