Brands that work well usually express a value. This could be quality, value for money, a green or ethical approach, or fun. Your brand needs to stand out from your competition and create impact. There are many elements to creating a successful brand. We start with the visual language.
Your visual language includes your logo’s design, colour scheme and imagery. The better your visual language corresponds to your values as a business, the stronger your brand will be. A logo shouldn’t just be a pretty picture, it needs thorough thought, strategy and a strong proposition behind it.
Remember that brands aren’t build over night – while first impressions count, brands take a while to develop. Building brand recognition takes times over multiple touchpoints. You should aim to reach 80% of your target market at least three times before they will recall your brand. The success of this can be measured for example by an increase in your organic searches on your website analytics.