Media Services - Bare Bones Marketing

Optimise on your budget to further your reach

How a media strategy, efficient planning and placement can stretch your marketing budget to broaden your target market reach

At Bare Bones Marketing, we have years of elaborating media strategies, creating effective media plans and negotiating with the media to secure the best media placement for our clients. We will ensure that we negotiate the best rates available and you will benefit from Bare Bones Marketing purchasing power.

We will formulate your media strategy dependant upon budget, your target market and duration of your campaign. It is important to use the most effective media that reaches your target market, not what YOU think is popular. Different demographics absorb and engage with information in different ways and individuals are more or less likely to be receptive to an advert at different times of the day.

Next we plan your media.

When is a good date for the campaign
What is the duration?
What size or length of ads do we place?
Do we try to average out the frequency of the inserts/ spots or adopt a peak and troughs approach? Can we be creative in our media placement?
How else could we use the media to communicate to our target market?

Bare Bones Marketing will consider all factors before recommending a detailed media plan including cost per insert and then a media schedule that will deliver the campaign objectives.

How do we ensure the media plan works?

Ideally we benchmark an Opportunity-To-See as 3 x 80%. This means we reach 80% of our desired target market at least three times with our ads so that we prompt purchase. This is how it works:

You wake up in the morning and you may read a newspaper, go to social media or watch the news. You will travel to school or work and may listen to the radio, then you will read emails. You may read a magazine or visit a website to buy something, you may go on a bus or drive around town. Through different mediums you would see the same message, slowly your target market builds up trust because they recognise you in different situations and then they start to recall your brand and eventually they buy from you.

If we need to tweak the plan, we will. We measure our campaigns on a daily basis and will ask for more support or up a spend online if we need to, and keep you informed every step of the way.

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