Are you happy that your logo accurately reflects the character, personality and tone of your business?

Do think your logo looks jaded or dated in terms of font, colours and design in comparison to your competition?

Do your potential customers come to you first before your competition?

Does your strapline accurately convey your value proposition?

Does your logo make you stand out and look unique?

Is your name still applicable for the business now?

Does your brand reflect your promise to your customers?

Does your brand reach the markets you want to serve?

Do you have strong brand recognition amongst your customers and potential customers?

Is your brand name, logo, and strapline relevant to the current market influences and trends?

Does your marketing material look consistent in terms of colours, images and messages?

Do your customers find it easy to understand what you offer?

Does your marketing clearly communicate your business activities better than your competition?

Do you need to increase sales?

Do you attract your ideal customers?

Is converting sales a constant challenge?

Do you have stronger or new competition?