At Bare Bones Marketing, we work hard with clients to get them to understand their brand values so that they can communicate them in everything they do. A brand is much more than a logo and that’s where we can help, if you’re starting from scratch, wanting a refresh or a rebrand we will build your brand into something you’ll want to shout about (and we can help you with that too!)
Your brand is about perceptions
If you don’t know what your business’ brand stands for, then how will anyone else?
PDP Brand Identity Creation
PDP was well established using their name Personal Development Point, however had become known as PDP by their clients. They felt having two brand names (officially and unofficial) was diluting their message and the time came to evolve. PDP specialise in personal development training and wanted to highlight to truly individual training their courses offered.
Bare Bones Marketing crated the master brand logo with a fingerprint as a super graphic to demonstrate how PDP customises their services for each client. The fingerprint graphic in the ‘d’ represents the concept of the individual between supporting figures from PDP – indicating the ‘together’.
The colour palette is modern and contemporary with a gradient change from grey to orange to depict the act of progress and transformation. Bare Bones Marketing created the brand positioning statement ‘Inspire. Realise. Transform’, to evoke a rational and emotional response. The visual language is abstract to have a modern feel alluding to inspiration and motivation.
“We had high hopes when we engaged Bare Bones Marketing but they have far exceeded our expectations. They are creative in their presentation, insightful in how they understand our work and they are willing to go the extra mile to ensure we get the results we require. It is no exaggeration to say they have revolutionised our business and I am proud to recommend them.”
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